Does this headline strike you as a good idea?
From the UK-based publication, Meat Trade News Daily: Australia – Looney Activists out in force
Anti-GM activists have protested outside the opening of a genetically modified technology conference in Melbourne.
They bought along about 10 bags of what they say was GM canola found along roadsides.
They also had a bouquet of GM canola, which was to be presented to Victorian Agriculture Minister Joe Helper.
“GM co-existence is a con and is impossible. Segregation doesn’t work. We collected this canola from the road side and it proves out point,” says one of the protesters, Catherine Moore.
Of course, it might simply be true that these particular protestors were looney. But probably not. More likely they just have a view the writer of this article disagrees with. It might even be a poorly-thought-out or undersupported point of view. But still. “Looney?” That’s hardly first-rate stakeholder relations. And at this particular point in time, the food industry does not need to be seen looking (more) like jerks.